by Claire Bridges | Dec 23, 2021 | Creativity
Looking for tools you can try when in search of your next big idea? Try TrendWatching’s Consumer Trend Canvas. What is it? The Consumer Trend Canvas (CTC) is basically a single-sheet grid which takes you from a current trend on the left-hand side of the page to...
by Claire Bridges | Dec 20, 2021 | Creativity
Janusian Thinking is a method for coming at a creative problem from a completely new angle – and it could just be the tool you need… That quote in the headline comes from Paul Arden who spent 14 years as the Executive Creative Director at Saatchi & Saatchi,...
by Claire Bridges | Dec 9, 2021 | Creativity
I don’t know about you, but I’m feeling creatively fried. If you’re suffering from creative burnout, too, then read on. Burnout has recently been classified as a medical condition by the World Health Organisation. So how can you make sure that you...
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