I’ve spent hours testing and playing with AI tools to find out what helps and hinders the ideation process and I’m sure you’ve been doing the same! I’ve been using Gemini as my first brainstorming buddy, but am also experimenting with Chat GPT, particularly the voice...
Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
It’s that time again, when the entire advertising and marketing community head to the Cannes Lions International Festival of Creativity. I’ll be in Cannes working and sucking up all the creative goodness for you, to report back in a few week’s time. In the...
Last week, myself and co-facilitator Anahita, gave a group of 40 seasoned PR professionals a seemingly simple challenge: build the tallest freestanding structure they could using only spaghetti, tape, string, and a marshmallow (which had to be...
Sometimes trying to get to a solution can be like wading through treacle. Or trying to untangle one problem from another. If you find yourself struggling to get to grips with your challenge, try the Feynman Technique, an approach named after the Nobel-Prize-winning...
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