by Claire Bridges | Dec 16, 2024 | Creativity
Kick start your year with a boost to your strategic and creative thinking. Now Go Create is bringing back two of our most popular courses — How To Be A Strategy Ninja and How To Be A Creative Ninja — as public training with live webinars and in-person workshops for...
by Claire Bridges | Nov 29, 2024 | Creativity
I’m grateful for all the Black Friday email spam as it’s given me a reason to unsubscribe from at least 30 mailing lists. Love it or or hate it, the annual consumer-fest is here to stay and if you’re targeting customers it’s a marketing...
by Claire Bridges | Nov 8, 2024 | Creativity
I’ve spent hours testing and playing with AI tools to find out what helps and hinders the ideation process and I’m sure you’ve been doing the same! I’ve been using Gemini as my first brainstorming buddy, but am also experimenting with Chat GPT, particularly the voice...
by Claire Bridges | Aug 13, 2024 | Creativity
Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
by Claire Bridges | Jun 11, 2024 | Creativity
It’s that time again, when the entire advertising and marketing community head to the Cannes Lions International Festival of Creativity. I’ll be in Cannes working and sucking up all the creative goodness for you, to report back in a few week’s time. In the...
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