by Claire Bridges | Jan 31, 2024 | Strategy
Ever feel like the problem you’re tackling is a big old, tangled ball of yarn, impossible to unravel? I’ve worked with and interviewed 100’s of creatives and one of the recurring themes is simplicity and the art of distilling your problem down to its essence. It’s...
by Claire Bridges | Jul 5, 2023 | Strategy
Helping people to devise an effective creative strategy is a Now Go Create speciality, so these are 2 awards we watch with a keen eye. The Creative Strategy Grand Prix and the Creative Data Lions winners at this year’s Cannes both demonstrate how good...
by Claire Bridges | Jan 12, 2023 | Strategy
Creative strategy often leaves people a bit overwhelmed and jargoned-out – but in the world of fast boats, it often all comes down to one thing. Here’s how the mantra of a late, great yachting legend could help you, too. It’s that time of year when...
by Claire Bridges | Jul 19, 2022 | Strategy
Creative strategy is key to great work. In his TED talk, neuroscientist Stuart Firestein asks what real scientific work looks like. And it all seems to lead back to strategy development. In this TED talk, Stuart Firestein gets to the heart of science as it is really...
by Claire Bridges | Jul 19, 2022 | Strategy
Creative strategy underpins the best work – but it sometimes eludes even seasoned creatives. Now Go Create to the rescue! “Strategy is not the consequence of planning, but the opposite: its starting point.” Henry Mintzberg Ah, our old friend creative...
by Claire Bridges | Sep 6, 2021 | Strategy
Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for ‘business strategy books’ on Amazon yields over 90,000 results. One of our favourite definitions we like to share is from...
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