Campaigns we love: Hang Your Rent

by | Apr 21, 2021

What makes a great creative campaign? How about giving cash-strapped residents income by paying them to hang ads on their clothes lines?

We love this awesome creative campaign from Portuguese supermarket Minipreço! It really shows an agency’s creativity skills firing on all cylinders.

One of the consequences of the success of Airbnb is that local residents can be effectively ‘priced out’ of rental accommodation in popular destinations. Budget Portuguese supermarket Minipreço (with help from agency NOSSA Portugal) acknowledged this and wanted to help.

But rather than just making donations, the company identified the most in need and gave a media value… to their washing lines! They offered families the money if they let them advertise on the lines. In many cities, of course, washing over balconies and into the streets is a common sight.

There’s no doubt that this is a fantastic example of making profit and doing good ‘purpose’ work. The two are not mutually exclusive.

Originally seen on Contagious.

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