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Herpes, home insurance, and fare dodging. How to turn dry as a cracker briefs into award-winning work

Herpes, home insurance, and fare dodging. How to turn dry as a cracker briefs into award-winning work

In this week’s Now Go Create podcast, we explore how creativity can thrive even in the most uninspiring briefs. Join ex-PepsiCo marketer Arif Haq as we unpack bold campaigns like the New Zealand Herpes Foundation’s cheeky approach to destigmatization and Indian Railways’ innovative ticketing strategy that turned fare dodging into lottery opportunities. Discover how flipping assumptions and rooting ideas in cultural truths can transform mundane challenges into award-winning creativity. Ready to unlock smarter ideas for your work? Dive into the full conversation and learn how to make your briefs talkable and effective!

What David Bowie can teach you about better brainstorms

What David Bowie can teach you about better brainstorms

Discover how David Bowie’s innovative cut-up technique can transform your brainstorming sessions! Often, traditional brainstorms fall flat, stifled by familiar patterns and dominant voices. By introducing random stimuli, you can shake up your thinking and unlock unexpected connections. Bowie himself used this method to remix headlines and poetry, revealing startling new ideas. Whether you’re facing a creative block or seeking fresh inspiration, this approach can invigorate your team or solo projects. Ready to break free from the ordinary? Dive into our latest podcast episode and learn how to harness the power of randomness for your creative endeavors!

How to judge creative ideas

How to judge creative ideas

One of the most common questions we are asked in our creative training and problem solving workshops is: How do you judge creative ideas? How can...

Do your ideas grow on trees?

Do your ideas grow on trees?

Nature and creative thinking go hand in hand. And the best way to begin is to open the front door and step outside... “It is the marriage of the...

Storytelling in the doghouse

The power of storytelling should never be underestimated... especially if it can turn a £10 dog kennel into a near-priceless item! Storytelling is...

Spring into 2023!

A set of creative goals will steer you through the next few months – and put a spring in your step! Lewis Carroll said, “Any road will get you...

How do you define strategy?

Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for 'business...

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How to innovate on Zoom

Can you innovate on Zoom? Even if you're surrounded by background noise and staring at a 12-inch screen, these 4 quick tips will help... Steve Jobs'...

On Grit

Grit is a key element in the creative process. How do I know? I wrote a whole chapter about it in my book! Here's why we all need a little grit in...

The no pitch, pitch

Meet the 'no pitch pitch' – a surprising way of getting client and agency back on track... I'm writing this blog as last week I read about running...

How to develop a creative team

Creating a creative team – and nurturing the creativity of individuals — is an art and a science. Here are seven steps to creating and cultivating a...

Are you a workplace rebel?

Are you a workplace rebel?

They question everything, cause chaos – and might just steer your team to its very best work. Meet the workplace rebel... Some workplaces embrace...

How to develop creative teams

How to develop creative teams

I've discovered that this week 15-21 April 2018 has been designated World Creativity and Innovation Week. In 2017, the United Nations included World...

Creative Element #19 Ego

Broadly defined as someone’s sense of self-importance and self-esteem, ego is often frowned upon in the modern workplace because the goal, and the...

Creativity and risk taking

Creativity and risk taking - bedfellows for big ideas. "The biggest risk is not taking any risk. In a world that's changing really quickly, the only...

Creativity in internal comms

Creativity in internal comms

Yesterday I was working with a team at a great communications agency (theblueballroom) that focusses on internal communications for great companies...

How to reach high performance

How to reach high performance

How many times have you gone on a course and it’s totally worked for you? Equally, how many times has the reversed happen too? I’m guessing a mix of...

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