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Bonjour, Créatifs!

Bonjour, Créatifs!

It's that time again, when the entire advertising and marketing community head to the Cannes Lions International Festival of Creativity. I’ll be in...

Spring into 2023!

A set of creative goals will steer you through the next few months – and put a spring in your step! Lewis Carroll said, “Any road will get you...

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How to innovate on Zoom

Can you innovate on Zoom? Even if you're surrounded by background noise and staring at a 12-inch screen, these 4 quick tips will help... Steve Jobs'...

On Grit

Grit is a key element in the creative process. How do I know? I wrote a whole chapter about it in my book! Here's why we all need a little grit in...

The no pitch, pitch

Meet the 'no pitch pitch' – a surprising way of getting client and agency back on track... I'm writing this blog as last week I read about running...

Spooky Halloween special

Spooky Halloween special

Creative Halloween campaigns always (well, usually) cause a stir – especially if there is a cool TV tie-in or an axe-wielding maniac in store......

Are you a workplace rebel?

Are you a workplace rebel?

They question everything, cause chaos – and might just steer your team to its very best work. Meet the workplace rebel... Some workplaces embrace...

Creative Element #19 Ego

Broadly defined as someone’s sense of self-importance and self-esteem, ego is often frowned upon in the modern workplace because the goal, and the...

How to use creative data

 “The wonderful thing about data is that it doesn’t care what you spend your money on or like” Scott Galloway is Clinical Professor of Marketing,...

Creativity and risk taking

Creativity and risk taking - bedfellows for big ideas. "The biggest risk is not taking any risk. In a world that's changing really quickly, the only...

Any Wednesday…

Any Wednesday…

This year at the Cannes Lions Festival of Creativity I was fortunate enough to work with the inspiring and wise Chairman Emeritus of DDB worldwide,...

Creative Icons #1: BJÖRK

Creative Icons #1: BJÖRK

What does it mean to be creative? It's a question we discuss regularly on our training courses and is a source of endless speculation. What can...

5 Steps To Strategy Heaven

5 Steps To Strategy Heaven

We ran our Strategy Heaven course yesterday for a senior team at a PR agency and as ever, the session was a roaring success. Whoever the audience is...

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