by Claire Bridges | Sep 24, 2026 | Strategy
Lessons from using Dr Max McKeown’s quick start strategy In short: When I was asked to act as a critical friend on a communications strategy with too much data, an undefined audience and hard-to-measure outcomes, I used Dr Max McKeown’s one-page Quick...
by Claire Bridges | Aug 3, 2026 | Creative Leadership
Claire Bridges, founder of Now Go Create and a creative thinking trainer with 30+ years of experience in PR and creative leadership, won three separate industry awards in 2025: Marketing Maven of the Year — a local business award recognising marketing...
by Claire Bridges | Jan 27, 2026 | Creativity
I know the words ‘vision board’ can make people roll their eyes. I’ve heard people say it’s a waste of time, and are sceptical about the value or the impact. I take a ‘what’s the worst that could happen’ attitude and sat down to...
by Claire Bridges | Jan 20, 2026 | Brainstorming
How to Stop Groupthink Killing Creative Thinking at Work Like much of the nation, I’ve become slightly obsessed with The Traitors. It’s gripping TV – tense, dramatic, and often infuriating. But beyond the entertainment, the Round Table, the central place where...
by Claire Bridges | Jan 8, 2026 | Brainstorming
Trends don’t give you ideas, but they do give you raw material. Here’s how to actually use them. At the start of every year, the same thing happens. Trend reports are published. Predictions are shared. “2026 and beyond” decks start circulating. And with them comes a...
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