Cannes Lions 2024 was a whirlwind of inspiration as always, but one talk resonated deeply with me this year: Deepak Chopra’s exploration of AI and creativity. Chopra is an Indian-American author, alternative medicine advocate, and a prominent figure in the New...
It’s that time again, when the entire advertising and marketing community head to the Cannes Lions International Festival of Creativity. I’ll be in Cannes working and sucking up all the creative goodness for you, to report back in a few week’s time. In the...
Last week, myself and co-facilitator Anahita, gave a group of 40 seasoned PR professionals a seemingly simple challenge: build the tallest freestanding structure they could using only spaghetti, tape, string, and a marshmallow (which had to be...
Sometimes trying to get to a solution can be like wading through treacle. Or trying to untangle one problem from another. If you find yourself struggling to get to grips with your challenge, try the Feynman Technique, an approach named after the Nobel-Prize-winning...
Most project or marketing briefs are anything but. The creative mind thrives on both inspiration and constraint. While we may balk at limitations, the truth is, focused parameters often force out our most innovative and effective work. That’s the power of the X...
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