Lauren Spearman shares insights on harnessing creativity at work in the Now Go Create podcast.
How can you be more creative in your work?
If you’re looking for fresh ways to harness creativity and navigate career challenges, this episode of the Now Go Createpodcast is for you.
I sat down with Lauren Spearman, a social media consultant and content creator with over 50,000 TikTok followers, to discuss how she turned career setbacks into opportunities. From sales to digital management at Benefit Cosmetics and Made.com, Lauren’s journey is proof that creativity at work isn’t just about design or artistic skills—it’s about problem-solving, resilience, and bold thinking.
Whether you’re an entrepreneur, marketer, or corporate professional, learning how to be more creative can help you think differently, solve problems faster, and open new doors.
🎧 Listen to the full episode here
A Creative Career Built on Resilience
Lauren’s career has been anything but conventional. She’s worked in sales, digital management, and influencer marketing, consistently following her instincts even when the job market was tough.
When she struggled to find work, she took a creative approach—documenting her experience on TikTok. What started as job-hunting frustration turned into a viral content series advocating for fairer hiring practices and salary transparency.
This moment was a turning point. Instead of letting setbacks hold her back, she used creative problem-solving to create new opportunities—growing an engaged audience and building a freelance career in social media consulting.
Her story is a perfect example of how thinking differently and embracing change can unlock career success.
What Fuels Creativity?
During our conversation, I asked Lauren: What does creativity mean to you?
Her answer:
💡 “Creativity is the byproduct of having space to think.”
In a world that constantly demands more, creativity at work often takes a backseat to deadlines and meetings. But Lauren’s insight is a reminder that the best ideas come when we allow ourselves the mental space to explore, experiment, and think differently.
If you’ve ever struggled with how to be more creative, start by giving yourself time to reflect and brainstorm—without the pressure to immediately produce results.
Breaking Down Creative Gatekeeping
A common myth? Creativity is only for “creative” job titles.
Lauren and I talked about how this mindset limits innovation. At Benefit Cosmetics, she experienced firsthand how
collaboration fuels creativity. The digital team hosted monthly “content days,” where ideas flowed freely from employees across all departments.
The result? More diverse, innovative campaigns that connected with their audience on a deeper level.
The key takeaway? Creativity thrives in inclusive environments. If you want to harness creativity at work, create a culture where ideas are welcome from every team member—not just those in traditionally creative roles.
How to Stay Creative Under Pressure
We all know that pressure can kill creativity. But what if you could train yourself to generate great ideas quickly—without burnout?
Lauren’s advice: Know your brand inside out.
When you deeply understand your brand’s voice, values, and audience, it’s easier to create content, pitch ideas, and solve problems—even in high-pressure situations.
We discussed a brilliant framework for creative teams:
🎯 Pitchers vs. Catchers
- Pitchers generate a high volume of ideas—brainstorming freely without judgment.
- Catchers refine and shape those ideas into executable plans.
This approach encourages fast, effective creative thinking, making it easier to innovate in fast-paced industries.
Lauren’s journey is a powerful reminder that creativity isn’t just about art—it’s about how we think, solve problems, and embrace change.
If you’re looking to harness creativity at work, stay resilient through setbacks, and explore new ways to think creatively under pressure, don’t miss this episode.
🎧 Listen to the full Now Go Create podcast Now Go Create Podcast episode now
And I’d love to hear from you! What’s your biggest takeaway from this conversation?
Email me claire@nowgocreate.co.uk