8 years of creativity training & brainfood

by | Jun 16, 2022

Working in creativity training has its perks – including, it turns out, being able to take your little one along to Cannes Lions…

In 2014 I was asked to be a judge at Cannes Lions International Festival of Creativity for the relatively new PR category, an opportunity I jumped at.

Once I’d said yes, I realised that I had committed to nine days in Cannes. And the dawning dread that I was going to have to leave my one-year-old baby at home. So I asked the organisers if there was any way the accommodation could be arranged with an extra room.

They said yes without hesitation, and I took him and my husband along with me.

So that year I was bleary from getting up in the middle of the night (rather than the rosé or nights out on the Croisette). But it was what I felt comfortable doing at the time. My son is now nine… and asking if he can come this time, too!

Why you have to fight for great creative work (even if it’s not your own!)

That 2014 adventure really was a brilliant career highlight, reviewing thousands of pieces of creative work and having to hone my skills on how to evaluate, judge and discuss creative ideas. Often in the jury room you find yourself arguing the case for an idea (which of course is not your own). Especially if it comes down to the wire and you’re fighting for it objectively.

As the saying goes: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe” 

Following that experience I worked with the brilliant Steve Latham, Head of Learning and Development to try to get PR involved as much as possible in the Cannes Lions School – where I then worked alongside some of the great and the good of the advertising, marketing and comms world in the Learning Academies.

This has been ongoing ‘school’ for me too with strategists, planners, creatives and talent from all walks of life continuing to inspire me every time I go.

In the past few years I have worked as a host and mentor to the Young Lions competition which has been a kind of reverse mentoring for me. I continue to learn so much from the next generation of talent coming through.

A smorgasbord of creative brainfood

So this year I am delighted and honoured to have been asked to host the content in the Debussy Theatre at Cannes for a whole week. It means I’ll get up close and personal with some amazing brand marketers, talent and creatives from across the world. It’s a total of 26 sessions of brainfood over four days.

I’m really excited to hear from:

  • The UN Development Programme.
  • Star Trek’s Patrick Stewart and Paramount who are going to talk about building fandom over decades.
  • And Jackie Cooper talking to Harris Reed about the transformative power of clothing and its correlation with identity and liberation – amongst so many other things.

Check out the line-up in the Debussy Theatre here shorturl.at/gmKN0.  I promise to take notes and will share the best bits when I’m back.

Are you and your team ready to prepared to supercharge your creativity?

Brace yourself for the ultimate game-changer: our best-selling How To Become A Creative Ninja workshop. This thought-provoking session will supercharge your team with the knowledge, skills, and mindset needed to generate ideas and stay ahead of the curve.