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How about some ‘high quality ignorance’ to help your strategy?

by | Jul 19, 2022

Creative strategy is key to great work. In his TED talk, neuroscientist Stuart Firestein asks what real scientific work looks like. And it all seems to lead back to strategy development.

In this TED talk, Stuart Firestein gets to the heart of science as it is really practiced and suggests that we should value what we don’t know – or “high-quality ignorance” – just as much as what we know. He says:

“There is an ancient proverb that says it’s very difficult to find a black cat in a dark room, especially when there is no cat.

I find this a particularly apt description of science and how science works – bumbling around in a dark room, bumping into things, trying to figure out what shape this might be, what that might be, there are reports of a cat somewhere around, they may not be reliable, they may be, and so forth and so on.”

Check out the full talk below.

It’s not always easy to admit that you don’t have the answers – particularly if you are a manager or leader, but not knowing everything offers a range of possibilities. Amongst them are:

  1. It’s an opportunity to collaborate
  2. It’s an opportunity to learn something new
  3. It’s an opportunity to find new ways of doing something
  4. It’s an opportunity to show courage

On our Strategy Ninja Training, we teach different methods for investigating the problem, asking better questions and getting to what EE Cummings calls :a more beautiful answer.” Email me to find out more about our creative strategy workshops online and in person.

We’re running an online session on 29th November 2022 (9:30am-11:30am) and other dates before the end of the year, just in time for your 2023 planning.

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