Endless at-home distractions and creative meetings conducted on a shaky video screen? No wonder everyone is in need of some innovation gold dust…
My publisher, Kogan Page, recently asked me to take part in a discussion about how to innovate in a time of crisis. Additionally, they wanted me to look at some ways into it when we might feel stressed and not particularly creative.
In this Off the Page event, I explained how tools can act as creative triggers and why using your own creativity and stimulus (applied to your business context – no matter what your sector) allows you to come up with truly unique ideas.
I answer a great question in this short clip about how innovate in a time of crisis that was posed by one of the delegates:
“If we all use the same innovation tools, how can we ensure that we get different ideas?”
Tools act as triggers and frameworks to help add process to your thinking. But we all have unique experiences, memories, childhoods, education, biases and interests – so the content that you and your team put into them will be different every time.
We love sharing our creative toolkit and seeing how tools help people from different sectors, geographies and industries generate new and fresh ideas. It’s definitely something that crops up a lot on our creativity and problem-solving training courses.
You can sign up to watch the whole session here along with a 20% discount off my book!