The Design Lions celebrate visual craftsmanship.
It’s one of my favourite categories to explore at the Palais De Festival as all the physical entries and artefacts are displayed on the ground floor, giving you an opportunity to have a real nose around at the entries.
There are multiple categories including brand building, packaging, posters, books, point of sale and so on.
The design lions criteria is: “Entries will need to demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.”
In case you’re wondering the image above is of the first ever book for cats by Whiskers, with interactive smell, play and sounds.
Come with me to take a nose around.