Claire Bridges, Founder of Now Go Create has been awarded one of the inaugural ‘Independent Impact 50’ – a new award showcasing the influence, impact, commitment and contribution of the UK’s freelance and microbusiness PR sector.
The Independent Impact 50 was set up by Rod Cartwright and Nigel Sarbutts to showcase independent practitioners in their words: “disproportionate client impact, industry contribution and commitment to raising professional standards.”
“We are truly delighted to be unveiling the very first Independent Impact 50. The event in London and the scheme more broadly represent a long-overdue celebration of a community whose influence, impact, commitment and contribution has been ignored for too long.
A panel of 17 judges including agency and in-house leaders chose the winners. Analysis of the winner demographics are interesting and shows they are:
– 70% women and 90% white
– With an average age of 48
– Working in the PR industry for an average of 24 years
– With an average 9.5 years as independent practitioners
As PRovoke Media Maja Pawinska Sims said: “So this is where all the senior women have gone…” The full write up from Maja is on the Provoke website.
The award cements Now Go Create’s reputation as one of the leading authorities on creativity and innovation working in the UK, and Claire’s commitment to providing training and consultancy services at the highest level.
Claire said: “It’s incredibly gratifying to be part of these important inaugural awards. Micro businesses contribute massively to the overall economy and it’s with pride, grit and determination that we strive for brilliant client service and in my case building creative capability and training that really cuts though and sticks with individuals and teams. It’s wonderful to be recognised and in such amazing company. There are no other trainers on the list this year and I am incredibly proud that the work we do behind the scenes is being recognised.”