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Storytelling in the doghouse

by | Feb 23, 2022

The power of storytelling should never be underestimated… especially if it can turn a £10 dog kennel into a near-priceless item!

Storytelling is in the doghouse today! Have you ever wondered about the power of a story to help you communicate? Here’s a fantastic example of how a story can add emotional and financial value to a low-cost item.

Pictured above is a Costa Rican dog kennel belonging to Roky the German Shepherd. The tin roof of his shabby house was holed by a meteorite in 2019.

Remarkably, the kennel’s estimated value of £150,000-£220,000 ($200,000-$300,000) is more than for the actual space rock that did the damage!

“To value all the items in the auction, I work to the four S’s – size, shape, science and story,” explained James Hyslop, head of the science and natural history department at Christie’s.

The story and its provenance play a very important role in determining the value, he told BBC News.

Using storytelling to add value

Hyslop continued: “My first question when I was offered the dog shed for auction was: ‘Was Roky okay?’. I’m pleased to report that other than now being sans dog shed, he’s doing just fine.”

Where could telling a story add value – financial or otherwise – in your business? Contact us for help with your storytelling and problem-solving training or join one of our storytelling workshops with scriptwriter and performer (and our storyteller in residence) Max Dickins.

  • Update! The kennel actually sold at auction for $44k. Not quite the astronomical fee that was predicted (pun intended) but still!

Ready to jump in and find out more about how your team can craft emotional and compelling stories learning from our exclusive masterclasses led by professional storytellers and experts? Find out more about our Storytelling Masterclass here.