From Trendwatching to Forbes, Retail Gazette to NBC, the future-watchers have been busy with their consumer trend predictions for 2023. Here are 10 that we should all be looking out for & applying: 1/ Tapping into consumer’s values and passions for deeper...
One of the best creativity tools to try is an awesome freebie from Google. Here’s our verdict… What is it? Google’s Design Sprint is a process based around six key steps that sees a team of around 5-7 people – often from different departments – working to...
Our monthly look at the tools you can try when in search of your next big idea looks at NESTA’s Evidence Planning tool, which helps you make sure your problem really exists. What is it? The Evidence Planning tool is one created by the National Endowment for...
Our look at the tools you can try when in search of your next big idea, try TrendWatching’s Consumer Trend Canvas. What is it? The Consumer Trend Canvas (CTC) is basically a single-sheet grid which takes you from a current trend on the left-hand side of the page...
Exclusive interview with Marek Reichman, Chief Creative Officer at Aston Martin. Last week I did an interview for a newspaper with Marek Reichman, Aston Martin’s top man on all things related to design. One part of our chat that wasn’t right for the article turned out...
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