Now Go Create is excited to be involved in a brand new creative awards launched today. The Creative Shootout will see 6 teams go head-to-head on a live creative challenge in one day, with judges from in-house and PR agencies and support from the advertising industry...
I was running a creative training workshop recently where I asked the delegates to evaluate some creative work and whilst we encourage critical thinking, I was surprised with the vigour they proceeded to critique and rip it apart! I always find the attitude from a...
In 1754 Horace Walpole wrote a fairy tale, The Three Princes of Serendip, a story in which the heroes “were always making discoveries, by accidents and sagacity, of things they were not in quest of”. Serendipity is one of my favourite words and whilst creativity is...
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