by Claire Bridges | Sep 24, 2026 | Strategy
Lessons from using Dr Max McKeown’s quick start strategy In short: When I was asked to act as a critical friend on a communications strategy with too much data, an undefined audience and hard-to-measure outcomes, I used Dr Max McKeown’s one-page Quick...
by Claire Bridges | Dec 9, 2025 | Strategy
“Everyone has a plan until they get punched in the mouth” as boxer Mike Tyson famously said. The word strategy has the power to intimidate. It gets wrapped up in war metaphors, chess analogies and books like The Art of War. People get promoted into “strategic...
by Claire Bridges | Jan 31, 2024 | Strategy
Ever feel like the problem you’re tackling is a big old, tangled ball of yarn, impossible to unravel? I’ve worked with and interviewed 100’s of creatives and one of the recurring themes is simplicity and the art of distilling your problem down to its essence. It’s...
by Claire Bridges | Jul 5, 2023 | Strategy
Helping people to devise an effective creative strategy is a Now Go Create speciality, so these are 2 awards we watch with a keen eye. The Creative Strategy Grand Prix and the Creative Data Lions winners at this year’s Cannes both demonstrate how good...
by Claire Bridges | Jan 12, 2023 | Strategy
Creative strategy often leaves people a bit overwhelmed and jargoned-out – but in the world of fast boats, it often all comes down to one thing. Here’s how the mantra of a late, great yachting legend could help you, too. It’s that time of year when...
by Claire Bridges | Jul 19, 2022 | Strategy
Creative strategy underpins the best work – but it sometimes eludes even seasoned creatives. Now Go Create to the rescue! “Strategy is not the consequence of planning, but the opposite: its starting point.” Henry Mintzberg Ah, our old friend creative...
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