It’s a sign of real brand love when consumers start interacting with your brand in ways you hadn’t anticipated, and an extreme act of love when your customers decide to tattoo themselves with your brand logo! Heinz Ketchup fan tattoos are posted all over...
Continuing in our review of some of the 34 Grand Prix Winners from this year’s Cannes Lions Festival of Creativity 2023 – this time it’s the Creative Business Transformation GP Winner and the Glass Lions. The Creative Business Transformation is a...
Helping people to devise an effective creative strategy is a Now Go Create speciality, so these are 2 awards we watch with a keen eye. The Creative Strategy Grand Prix and the Creative Data Lions winners at this year’s Cannes both demonstrate how good...
Cannes 2023 is in the bag, and the trend-spotters’ radar is tweaking with all sorts of post-show theories about what’s shaping up in medialand to be the next big thing. Canada’s Globe Media Group picked up on the re-emergence of fun campaigns that...
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