by Claire Bridges | Jan 20, 2026 | Brainstorming
How to Stop Groupthink Killing Creative Thinking at Work Like much of the nation, I’ve become slightly obsessed with The Traitors. It’s gripping TV – tense, dramatic, and often infuriating. But beyond the entertainment, the Round Table, the central place where...
by Claire Bridges | Jan 8, 2026 | Brainstorming
Trends don’t give you ideas, but they do give you raw material. Here’s how to actually use them. At the start of every year, the same thing happens. Trend reports are published. Predictions are shared. “2026 and beyond” decks start circulating. And with them comes a...
by Claire Bridges | Feb 25, 2025 | Brainstorming, Creativity
Stuck on a creative problem? What if you could look at any challenge from seven different angles and find fresh, innovative solutions? That’s exactly what the SCAMPER technique allows you to do. In the latest episode of the Now Go Create podcast, I’m breaking down one...
by Claire Bridges | Jan 31, 2025 | Brainstorming
Would you rather go to the dentist or go to a team brainstorm? When I play this game in workshops the dentist often wins. For the past 30 years I’ve participated in or facilitated 1000’s of brainstorms. I’ve worked with leading creative agencies, brand marketers,...
by Claire Bridges | Oct 23, 2023 | Brainstorming, Creative Leadership
I read an article recently about the shocking theft over a long period of time of artefacts from the British Museum. The world-famous museum which houses objects including the Rosetta Stone and the Parthenon Marbles was the “victim of an inside job” said George...
by Claire Bridges | Oct 23, 2023 | Brainstorming
We need to collaborate better. We need more ideas. Our brainstorms are a bit rubbish. Any of this sound familiar? When we run our creative thinking training we often hear from clients that their brainstorming or creative process is not working brilliantly. And...
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