by Claire Bridges | Aug 26, 2015 | Creative Leadership
This year at the Cannes Lions Festival of Creativity I was fortunate enough to work with the inspiring and wise Chairman Emeritus of DDB worldwide, the mighty Keith Reinhard. Not hailing from an advertising background myself, I’m ashamed to say that I did not...
by Claire Bridges | Feb 26, 2015 | Creative Leadership
One of the best ways to ignite some creative fireworks is to get out of overly-familiar, boring work environments and try somewhere new. It’s something I’ve seen the benefits of first-hand on numerous occasions: being somewhere different is an easy way to stimulate...
by Claire Bridges | Oct 27, 2014 | Creative Leadership
Often when I’m feeling a bit uninspired or find myself staring at a blank page, I find myself turning to this letter from Austin Madison, a Pixar animator who took part in the animator letters project, an ongoing challenge asking for handwritten letters from...
by Claire Bridges | Aug 31, 2014 | Creative Leadership
“To infinity and beyond”, the catchphrase of Toy Story’s Buzz Lightyear could be Pixar’s vision statement. The company has made over $7 billion at the box office world wide and earned myriad awards and accolades for its animation films. Pixar executives rarely use the...
by Claire Bridges | May 1, 2014 | Creative Leadership
I’m currently working with several organisations to develop their creative capabilities and to deliver their great ideas into action. The projects vary from a team of 60 people in-house to working with the Head of Creative & Insight at a leading PR agency. ...
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