by Claire Bridges | Mar 25, 2015 | Creativity
So did you do what I did when I heard the judge’s ruling about the Pharrell Williams/Robin Thicke copyright lawsuit brought by the family of the late Marvin Gaye – did you go and check out how the two songs compared online? It was a surprise verdict that stunned the...
by Claire Bridges | Feb 18, 2015 | Creativity
Creative businesses and individuals need an appetite for risk – but not if it could derail the business. Here’s how the 70:20:10 innovation rule can help… ***OUR MOST-READ BLOG OF ALL TIME!*** People often say to me: “If coming up with breakthrough...
by Claire Bridges | Jan 4, 2015 | Creativity
Happiness Jars and the Unexpected Muse of Gratitude One of the things I committed to doing a few years ago was starting a happiness jar. If you haven’t come across the concept, it’s very simple: the idea is that you find a big old jar and every day, you...
by Claire Bridges | Nov 7, 2014 | Creativity
If you’ve ever found yourself in the middle of a brainstorming session and unable to get even a flicker out of your usually creative mind, the time of the meeting might well have had something to do with it. We all have a sneaking feeling that there are times of the...
by Claire Bridges | Jun 17, 2014 | Creativity
After 6 sometimes very long days, heated debate, deliberation and consideration by the PR jury of which I am honoured to have been a part, the results have finally been announced and the winners presented with their metal. So with Fiona Apple, a branded game, a film...
by Claire Bridges | May 21, 2014 | Creativity
Written by Claire Bridges, Founder Now Go Create updated July 2021 Have you come across the idea of a user empathy map before? It’s a brilliant tool from the school of design thinking that puts the consumer or user of your product or service at the heart...
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