by Claire Bridges | Jan 7, 2022 | Creativity
Every January the media return to the not-at-all-new, ‘new year, new you’ lists – but there’s something else from January you can take to boost your creativity… OK, so I embrace the clean slate bit, especially when it comes to creative resolutions – but I...
by Claire Bridges | Dec 23, 2021 | Creativity
Looking for tools you can try when in search of your next big idea? Try TrendWatching’s Consumer Trend Canvas. What is it? The Consumer Trend Canvas (CTC) is basically a single-sheet grid which takes you from a current trend on the left-hand side of the page to...
by Claire Bridges | Dec 20, 2021 | Creativity
Janusian Thinking is a method for coming at a creative problem from a completely new angle – and it could just be the tool you need… That quote in the headline comes from Paul Arden who spent 14 years as the Executive Creative Director at Saatchi & Saatchi,...
by Claire Bridges | Dec 9, 2021 | Creativity
I don’t know about you, but I’m feeling creatively fried. If you’re suffering from creative burnout, too, then read on. Burnout has recently been classified as a medical condition by the World Health Organisation. So how can you make sure that you...
by Claire Bridges | Jun 24, 2021 | Creativity
When the Chief Economist at the Bank of England voiced his concerns about remote working and its negative impact on creativity, one of the core skills for PR professionals across the UK was suddenly on the radar at the highest level. Since then, a survey of 145,000...
by Claire Bridges | May 17, 2021 | Creativity
Action-planning will help you to keep track of the steps you need to take, when to take them, and the resources you need. First, list the tasks/ideas you want to develop and identify what’s needed to complete them Drawing on your brainstorm document, think about how...
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