by Claire Bridges | Nov 29, 2024 | Creativity
I’m grateful for all the Black Friday email spam as it’s given me a reason to unsubscribe from at least 30 mailing lists. Love it or or hate it, the annual consumer-fest is here to stay and if you’re targeting customers it’s a marketing...
by Claire Bridges | Aug 13, 2024 | Creativity
Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
by Claire Bridges | Jul 5, 2023 | Creativity
Cannes 2023 is in the bag, and the trend-spotters’ radar is tweaking with all sorts of post-show theories about what’s shaping up in medialand to be the next big thing. Canada’s Globe Media Group picked up on the re-emergence of fun campaigns that...
by Claire Bridges | Nov 1, 2021 | e-learning
How to use digital e-learning to develop your team’s problem-solving and innovation skills… Did you know that after a decade of successful face-to-face creativity training, we developed a series of new creativity e-learning courses during lockdown?...
by Claire Bridges | Jun 24, 2021 | Creativity
When the Chief Economist at the Bank of England voiced his concerns about remote working and its negative impact on creativity, one of the core skills for PR professionals across the UK was suddenly on the radar at the highest level. Since then, a survey of 145,000...
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