by Claire Bridges | Oct 19, 2015 | Creativity
The temptation during problem-solving is to go big: throw a fortune at research and insight; take the whole team to New York during ideation and then hire Banksy himself to present the concept as a stencil. OK, so I’m exaggerating, but you get the idea. We’re rarely...				
					
			
					
				
															
					
					 by Claire Bridges | Oct 14, 2015 | Creativity
One of the many things that sets The Creative Shootout apart from other awards ceremonies is that you have a mere 60 seconds for your entry to grab the judges. The teams also have 4 hours to work on the brief in real-time. What I love about this is that it goes...				
					
						 
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