by Claire Bridges | Dec 21, 2016 | Creativity
Great salespeople are by default engaging their creative side – they create opportunities and demand where there is none, and are constantly seeking new ways to make a sale. As legendary ad man David Ogilvy famously said: “If it doesn’t sell, it...
by Claire Bridges | Dec 21, 2016 | Creative Leadership
Think about the last time you thought something was creative. Was it a your own or an agency’s creative work, a new product, design or a service? What criteria did you apply to decide whether it was creative? The envy factor is often how I judge creative ideas – ‘ooh,...
by Claire Bridges | Dec 21, 2016 | Creativity
Every SME has an never-ending to-list but making time for creativity can help you to stay one step ahead of the competition. Here are ten things which might be damaging your creativity: 1 Your management style A global IBM survey from a few years ago found that CEOs...
by Claire Bridges | Dec 16, 2016 | Creative Leadership
What drives us as individuals to be creative and what happens when you lose your purpose? What drives us to be creative? This is a question I have been exploring whilst researching my new book about creativity in business In Your Creative Element. Whilst being...
by Claire Bridges | Dec 5, 2016 | Creativity
In this short film Claire Bridges, Founder, Now Go Create and author In Your Creative Element discusses whether creativity is something people are born with, or if there are external factors which can either develop or destroy it. Claire says: “Creativity is a complex...
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