How does creativity drive business? Great question – with ever-changing answers. Here’s the verdict after this year’s Cannes Lions… “Marketing effectiveness is a critical category for any award show. If you can’t prove that creativity drives...
Game brand Mojang is promoting a new edition of the highly popular Minecraft game by replicating elements of its virtual game-world environment in the real-world to help save coral reefs. For the launch of its ‘Update Aquatic’, players can create new...
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