Creativity that drives business results

Creativity that drives business results

by | Aug 20, 2018 | Strategy

How does creativity drive business? Great question – with ever-changing answers. Here’s the verdict after this year’s Cannes Lions… “Marketing effectiveness is a critical category for any award show. If you can’t prove that creativity drives...
Can Minecraft help develop your creativity?

Can Minecraft help develop your creativity?

by | Aug 2, 2018 | Creativity

Game brand Mojang is promoting a new edition of the highly popular Minecraft game by replicating elements of its virtual game-world environment in the real-world to help save coral reefs. For the launch of its ‘Update Aquatic’, players can create new...