by Claire Bridges | Apr 23, 2021 | Strategy
The 5 Whys technique is a deceptively simple and effective brainstorming tool for root cause analysis. Here’s how to use it… Problems often arise in teams when trying to agree and decide what the problem actually is! As the founder of modern management,...
by Claire Bridges | Apr 21, 2021 | Creativity
What makes a great creative campaign? How about giving cash-strapped residents income by paying them to hang ads on their clothes lines? We love this awesome creative campaign from Portuguese supermarket Minipreço! It really shows an agency’s creativity skills...
by Claire Bridges | Apr 1, 2021 | Creativity
Creative burnout is real, as I discussed on a recent podcast. But there’s a glimmer of hope, too: ‘creative triage’ to the rescue! I was interviewed by journalist and creativity-fanatic, Suzy Bashford, for her April Big Juicy Creative podcast series....
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