I’ve spent hours testing and playing with AI tools to find out what helps and hinders the ideation process and I’m sure you’ve been doing the same! I’ve been using Gemini as my first brainstorming buddy, but am also experimenting with Chat GPT, particularly the voice...
At the Cannes Lions Festival of Creativity this year I saw E.l.f Beauty CMO Kory Marchisotto talk about how the E.l.f. business leadership is committed to a point of view and “living it”. Democratization is a value that sits at the core of the business and...
Did you know that everyone has personal preferences in relation to creativity, just like we do with everything else?🦉 So you might be an early bird or a night owl (or good for an hour between 11-12 like me 😆), like detail, prefer the big picture, have a social...
Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
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