by Claire Bridges | Dec 20, 2021 | Creativity
Janusian Thinking is a method for coming at a creative problem from a completely new angle – and it could just be the tool you need… That quote in the headline comes from Paul Arden who spent 14 years as the Executive Creative Director at Saatchi & Saatchi,...
by Claire Bridges | Dec 9, 2021 | Creativity
I don’t know about you, but I’m feeling creatively fried. If you’re suffering from creative burnout, too, then read on. Burnout has recently been classified as a medical condition by the World Health Organisation. So how can you make sure that you...
by Claire Bridges | Nov 3, 2021 | Insight
I’ve recently been re-reading James Hurman’s influential 2016 book on creative effectiveness – Making The Case For Creativity. In it, Hurman explores the connection between imaginative advertising and commercial success. He outlines that creativity helps...
by Claire Bridges | Nov 1, 2021 | e-learning
How to use digital e-learning to develop your team’s problem-solving and innovation skills… Did you know that after a decade of successful face-to-face creativity training, we developed a series of new creativity e-learning courses during lockdown?...
by Claire Bridges | Sep 9, 2021 | Creative Leadership
What are the questions you need to ask if you want to drive innovation in your business? These 12 will get you started…The UK department of innovation defines innovation to include any of the following activities:1. The introduction of a new or significantly...
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