by Claire Bridges | Feb 20, 2023 | Storytelling
Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. This is a great article in the...
by Claire Bridges | Jan 16, 2023 | Creativity
When you’re feeling down in the creative dumps, these proven tools will get you back on your feet in no time… What do you mean you didn’t know we have a raft of free creativity tools and templates that we’re happy to share? We’re Now Go...
by Claire Bridges | Jan 12, 2023 | Strategy
Creative strategy often leaves people a bit overwhelmed and jargoned-out – but in the world of fast boats, it often all comes down to one thing. Here’s how the mantra of a late, great yachting legend could help you, too. It’s that time of year when...
by Claire Bridges | Nov 16, 2022 | Creativity
I had a big birthday at the weekend, and as these things are want to do, I’ve found myself looking back on my life, the highs and lows, personal and professional (and what I can remember!) of the past five decades. I was drawn to revisit Steve Job’s famous...
by Claire Bridges | Oct 20, 2022 | Creativity
Do you have an alter ego? Last week went to a party as the amazing talent that was Amy Winehouse. Complete with beehive, tattoos, 50’s dress and lashings of eyeliner I definitely stepped out of my ‘normal’. Although I wasn’t wearing a mask, I...
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