by Claire Bridges | Jan 19, 2018 | Creativity
Broadly defined as someone’s sense of self-importance and self-esteem, ego is often frowned upon in the modern workplace because the goal, and the team are perceived as more important than the individual. What is the role of creativity and the ego? Too much ego is...
by Claire Bridges | Jan 19, 2018 | Creativity
Stand-up comedians have to be vulnerable, open to failure and somehow learn to ignore their inner critic. Sound familiar? Whenever I watch live comedy I love witnessing the creative process play out in real time. It’s pure self-expression, with the performer creating...
by Claire Bridges | Jan 19, 2018 | Creative Leadership
What are the essential ingredients of the perfect creative brief? A killer brief can make the difference between good and great creative work. It must tell your team where you are now and where you want to be. “A deadline and a dream” – two essential...
by Claire Bridges | Nov 27, 2017 | Creativity
I’ve always been fascinated by what’s playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative ideas. People often ask what the secret is to getting into ‘the creative zone?’ The answer seems to be that there is not one creative...
by Claire Bridges | Oct 19, 2017 | Creativity
Back in 2012 Now Go Create and The Holmes Report set out to explore creativity in PR. We wanted to know how the public relations industry was approaching creativity and whether the industry was set fair to tackle client demands and needs in a fast-changing...
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