How to master the 10 minute pitch

Last year we had a truly international cohort for the third year of the Masters of Creativity programme at the Cannes Lions School. Our delegates came from 12 different countries, representing both in-house brands including Microsoft and Red Bull, and a wide variety...

Creative Element #19 Ego

Broadly defined as someone’s sense of self-importance and self-esteem, ego is often frowned upon in the modern workplace because the goal, and the team are perceived as more important than the individual. What is the role of creativity and the ego? Too much ego is...