Option A or option B? Why evaluation skills and tools are vital for making the right creative decision. If you have a novel idea which has an element of surprise and value (if you’ve read any of my other blogs about my book), you’ll know that these are 2...
Can the neuroscience of creativity show us evidence-backed ways to manage our creative state and generate better ideas? I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative...
Creativity has been part of my professional life for over twenty years working in PR and then as a trainer and consultant. I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative...
Here at Now Go Create we love discovering and sharing tools and techniques to make ours (and your) creative work easier. If you haven’t tried it yet, brainwriting is a great tool. We discovered brainwriting several years ago and it’s one we teach in our...
A problem statement is a concise and clear description of an issue or challenge that needs attention. It’s important to write a good problem statement because it helps define the problem, guide research efforts, and communicate its importance. Whenever we run...
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