Debunking the left/right brain myth

I’ve always been fascinated by what’s playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative ideas. People often ask what the secret is to getting into ‘the creative zone?’ The answer seems to be that there is not one creative...

Reasons why your group brainstorm might suck

Here at Now Go Create we run brilliant brainstorm training to help those who have to lead the creative charge to bring their people along with them. So you might be wondering why the headline above?  So does group brainstorming work? There are lots of studies that...