by Claire Bridges | Jul 11, 2016 | Creative Leadership
So what does being 7 years old have in common with creativity? Turns out quite a lot. In June we were lucky enough to be asked to run one of our Creative Ninja sessions for a group of 70 PR specialists at the inaugural PR Fest in Edinburgh and we all had lots of fun...
by Claire Bridges | May 18, 2016 | Creative Leadership
elBulli was just about the best restaurant in the world, ever, reportedly so out-there that it operated at a loss and was closed half the year for some dedicated creative thinking. Its head chef, Ferran Adrià, called time on the revered Spanish establishment in 2011...
by Claire Bridges | Apr 28, 2016 | Creative Leadership
I’ve been reading a lot about design lately and noticed that the Design Museum, which I love is closing for a few months at the end of June 2016, to relocate. When I was studying for my MA in creativity I used to love wandering around the Museum and exploring...
by Claire Bridges | Nov 26, 2015 | Creative Leadership
I was recently interviewed by the CEO of Ketchum Europe, David Gallagher, as part of his PR launcher series, looking at people who have worked at Ketchum PR over the course of their career. I started my career as an AE there over 20 years ago and it was a fun...
by Claire Bridges | Sep 16, 2015 | Creative Leadership
I was running a creative training workshop recently where I asked the delegates to evaluate some creative work and whilst we encourage critical thinking, I was surprised with the vigour they proceeded to critique and rip it apart! I always find the attitude from a...
by Claire Bridges | Sep 7, 2015 | Creative Leadership
In 1754 Horace Walpole wrote a fairy tale, The Three Princes of Serendip, a story in which the heroes “were always making discoveries, by accidents and sagacity, of things they were not in quest of”. Serendipity is one of my favourite words and whilst creativity is...
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