by Claire Bridges | Mar 7, 2017 | Creative Leadership
Creativity has been part of my professional life for over twenty years working in PR and then as a trainer and consultant. I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative...
by Claire Bridges | Jan 6, 2017 | Creative Leadership
I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative ideas. When I set out to write my new book, In Your Creative Element, I knew from very early on that I wanted to look at how...
by Claire Bridges | Jan 3, 2017 | Creative Leadership
Embracing the ‘mavericks’ if you want your business to grow… You’ve a job to fill and you’ve whittled the applicants down to two strong candidates. Both have great CVs and enthusiasm for what you do, but during the interviews one of them left you feeling they might...
by Claire Bridges | Dec 21, 2016 | Creative Leadership
Think about the last time you thought something was creative. Was it a your own or an agency’s creative work, a new product, design or a service? What criteria did you apply to decide whether it was creative? The envy factor is often how I judge creative ideas – ‘ooh,...
by Claire Bridges | Dec 16, 2016 | Creative Leadership
What drives us as individuals to be creative and what happens when you lose your purpose? What drives us to be creative? This is a question I have been exploring whilst researching my new book about creativity in business In Your Creative Element. Whilst being...
by Claire Bridges | Dec 5, 2016 | Creative Leadership
Experimentation, practice and falling flat on your arse: lessons about risk-taking from Michael McIntyre. Part of US megastar comedian Chris Rock’s creative process is turning up unannounced at small comedy clubs and floating new gags. This has been described as a...
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