by Claire Bridges | Jul 3, 2015 | Creativity
Here’s a round up of some of my favourite winning campaigns from this year’s Cannes Lions Festival of Creativity where I was lucky enough to be working. The creativity ‘for doing good’ trend continues this year and some of the most powerful work was centred around how...
by Claire Bridges | Jun 18, 2015 | Creativity
I love the School of Life and have read all of Alain De Botton’s digests of complex philosophy and many of the life guides created by his clever associates. De Botton’s Consolations of Philosophy changed my life and Philipa Perry’s How to Stay Sane came to my...
by Claire Bridges | Jun 11, 2015 | Creativity
For millions of people around the world, a day hasn’t properly begun until they’ve had a hot, strong coffee. There’s no question that a shot of caffeine gives the mind a jolt, but for many there’s more to it than that: the morning coffee is part of the daily ritual....
by Claire Bridges | May 8, 2015 | Creativity
Channel Einstein: “Everything should be made as simple as possible, but not simpler” Be brutally honest – is this work really good enough to standout in a pile of awards? You’re much better off entering one crack hot piece of work that has a good chance...
by Claire Bridges | Apr 30, 2015 | Creativity
The historian Simon Schama said in The Guardian recently that we have become the “look down” generation. Where once we looked out at the world and each other – the view in front of us being our primary source of information – today, he says, we frequently...
by Claire Bridges | Apr 8, 2015 | Creativity
What does it mean to be creative? It’s a question we discuss regularly on our training courses and is a source of endless speculation. What can business learn from performance artists and creatives? You need more than a dash of self-belief, contrariness and...
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