by Claire Bridges | Nov 7, 2014 | Creativity
If you’ve ever found yourself in the middle of a brainstorming session and unable to get even a flicker out of your usually creative mind, the time of the meeting might well have had something to do with it. We all have a sneaking feeling that there are times of the...
by Claire Bridges | Jun 17, 2014 | Creativity
After 6 sometimes very long days, heated debate, deliberation and consideration by the PR jury of which I am honoured to have been a part, the results have finally been announced and the winners presented with their metal. So with Fiona Apple, a branded game, a film...
by Claire Bridges | May 21, 2014 | Creativity
Written by Claire Bridges, Founder Now Go Create updated July 2021 Have you come across the idea of a user empathy map before? It’s a brilliant tool from the school of design thinking that puts the consumer or user of your product or service at the heart...
by Claire Bridges | Mar 19, 2014 | Creativity
In my day-to-day work in creativity you’ll find me banging on about getting away from your desk, allowing ideas to incubate and trying something new if you want to find new ways to be creative. Steve Jobs talked about creativity in terms of joining dots, and the...
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