by Mike Peake | Jan 16, 2023 | Insight
From Trendwatching to Forbes, Retail Gazette to NBC, the future-watchers have been busy with their consumer trend predictions for 2023. Here are 10 that we should all be looking out for & applying: 1/ Tapping into consumer’s values and passions for deeper...
by Claire Bridges | Sep 21, 2022 | Insight
We have so many biases ‘baked in’ to our thinking. Young children are constantly searching for clues about their place in the world. One of the places that they get their information is from marketing, and all that entails.An obvious example is the colour...
by Claire Bridges | Nov 3, 2021 | Insight
I’ve recently been re-reading James Hurman’s influential 2016 book on creative effectiveness – Making The Case For Creativity. In it, Hurman explores the connection between imaginative advertising and commercial success. He outlines that creativity helps...
by Claire Bridges | Mar 22, 2021 | Insight
Bias in the workplace can wreck a future award-winning idea while it’s still in its shell. But this amazing resource can help. I have been doing some research on best practice for my own new e-learning courses. I came across this incredible free resource,...
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