How do you define strategy?

Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for ‘business strategy books’ on Amazon yields over 90,000 results. One of our favourite definitions we like to share is from...

Creativity in PR – covid special report 2021

When the Chief Economist at the Bank of England voiced his concerns about remote working and its negative impact on creativity, one of the core skills for PR professionals across the UK was suddenly on the radar at the highest level. Since then, a survey of 145,000...
Free action-planning template for creatives

Free action-planning template for creatives

Action-planning will help you to keep track of the steps you need to take, when to take them, and the resources you need. First, list the tasks/ideas you want to develop and identify what’s needed to complete them Drawing on your brainstorm document, think about how...

Campaigns we love: Hang Your Rent

What makes a great creative campaign? How about giving cash-strapped residents income by paying them to hang ads on their clothes lines? We love this awesome creative campaign from Portuguese supermarket Minipreço! It really shows an agency’s creativity skills...