by Claire Bridges | Jul 19, 2022 | Strategy
Creative strategy underpins the best work – but it sometimes eludes even seasoned creatives. Now Go Create to the rescue! “Strategy is not the consequence of planning, but the opposite: its starting point.” Henry Mintzberg Ah, our old friend creative...
by Claire Bridges | Jul 11, 2022 | Creativity
Did I mention yet that I was at the Cannes Lions International Festival of Creativity this year as a host on the Debussy stage? The event was back in full force following a two-year break (thanks to Covid). As always, the creativity at Cannes Lions was show-stoppingly...
by Claire Bridges | Jul 11, 2022 | Creativity
Creativity In PR 2022 – the results are in! Welcome to my summary of the report, which was conducted by Now Go Create in partnership with Provoke Media… Unlike last year, the results of our Creative In PR survey weren’t analysed on a laptop during gaps...
by Claire Bridges | Jun 27, 2022 | Creativity
Fresh back from the Cannes Lions Festival of Creativity, here’s my first round up of the best innovation case studies and award-winners from 2022. The Innovation category at Cannes is one of my favourite to review because it brings together the best of creative...
by Claire Bridges | Jun 16, 2022 | Creativity
Working in creativity training has its perks – including, it turns out, being able to take your little one along to Cannes Lions… In 2014 I was asked to be a judge at Cannes Lions International Festival of Creativity for the relatively new PR category, an...
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