by Claire Bridges | Aug 13, 2024 | Creativity
Our most recent Creativity in PR study co-authored with Provoke Media shows that the PR industry is clearly embracing artificial intelligence (AI) for creativity, but there’s still a significant gap in knowledge and preparedness compared to the broader...
by Claire Bridges | Jul 22, 2024 | Learning
Cannes Lions 2024 was a whirlwind of inspiration as always, but one talk resonated deeply with me this year: Deepak Chopra’s exploration of AI and creativity. Chopra is an Indian-American author, alternative medicine advocate, and a prominent figure in the New...
by Claire Bridges | Jun 11, 2024 | Creativity
It’s that time again, when the entire advertising and marketing community head to the Cannes Lions International Festival of Creativity. I’ll be in Cannes working and sucking up all the creative goodness for you, to report back in a few week’s time. In the...
by Claire Bridges | May 10, 2024 | Creativity
Last week, myself and co-facilitator Anahita, gave a group of 40 seasoned PR professionals a seemingly simple challenge: build the tallest freestanding structure they could using only spaghetti, tape, string, and a marshmallow (which had to be...
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