How to develop a creative team

Creating a creative team – and nurturing the creativity of individuals — is an art and a science. Here are seven steps to creating and cultivating a creative culture and building a creative team: Hire people with the right skill sets and mindsets. When hiring someone,...

11 ways to pitch your big idea

At some point in your business life you will have to present your ideas in a formal environment – perhaps a job interview, board presentation or new business pitch. The inimitable Wendy Clark is Chief Executive Officer DDB North America – if you’re not familiar with...

Hey there creative genius!

Did you know that the 5-year-old you would probably have been considered a creative genius? If you were five years old and you’d taken part in a famous experiment developed by an American named George Land in the late 60s, you’d likely have scored “genius” on a test...