Key questions to drive innovation

What are the questions you need to ask if you want to drive innovation in your business? These 12 will get you started…The UK department of innovation defines innovation to include any of the following activities:1. The introduction of a new or significantly...

How do you define strategy?

Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for ‘business strategy books’ on Amazon yields over 90,000 results. One of our favourite definitions we like to share is from...

Creativity in PR – covid special report 2021

When the Chief Economist at the Bank of England voiced his concerns about remote working and its negative impact on creativity, one of the core skills for PR professionals across the UK was suddenly on the radar at the highest level. Since then, a survey of 145,000...