by Claire Bridges | Nov 3, 2021 | Insight
I’ve recently been re-reading James Hurman’s influential 2016 book on creative effectiveness – Making The Case For Creativity. In it, Hurman explores the connection between imaginative advertising and commercial success. He outlines that creativity helps...
by Claire Bridges | Nov 1, 2021 | e-learning
How to use digital e-learning to develop your team’s problem-solving and innovation skills… Did you know that after a decade of successful face-to-face creativity training, we developed a series of new creativity e-learning courses during lockdown? Our...
by Claire Bridges | Sep 9, 2021 | Creative Leadership
What are the questions you need to ask if you want to drive innovation in your business? These 12 will get you started…The UK department of innovation defines innovation to include any of the following activities:1. The introduction of a new or significantly...
by Claire Bridges | Sep 6, 2021 | Strategy
Whenever we teach and talk about creativity here at Now Go Create, we love to hear how our delegates define strategy. The search for ‘business strategy books’ on Amazon yields over 90,000 results. One of our favourite definitions we like to share is from...
by Claire Bridges | Jun 24, 2021 | Creativity
When the Chief Economist at the Bank of England voiced his concerns about remote working and its negative impact on creativity, one of the core skills for PR professionals across the UK was suddenly on the radar at the highest level. Since then, a survey of 145,000...
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