For her book, In Your Creative Element, the Amazon bestseller about creativity in business Now Go Create Founder Claire interviewed creative leaders from organisations including the NHS, the United Nations, Twitter, Punchdrunk and Paddy Power as well as some of the...
What are the essential ingredients of the perfect creative brief? A killer brief can make the difference between good and great creative work. It must tell your team where you are now and where you want to be. “A deadline and a dream” – two essential...
Continuing our round up of the Cannes Lions Masters of Creativity Programme Day 4 – June 22nd Gurdeep Puri – Founding Partner the Effectiveness Partnership on Creative Effectiveness “ Has it worked? Wrong question. Ask what does success look like?” Gurdeep made it...
Cannes Lions Masters of Creativity 2017 – A training opportunity where experienced-multi-disciplined teams are challenged to crack a real client brief whilst being taught by industry legends. Last month, for the third year in a row, we at Now Go Create were invited to...
Option A or option B? Why evaluation skills and tools are vital for making the right creative decision. If you have a novel idea which has an element of surprise and value (if you’ve read any of my other blogs about my book), you’ll know that these are 2...
Creativity has been part of my professional life for over twenty years working in PR and then as a trainer and consultant. I’ve always been fascinated by what’s actually playing out on the hills and valleys of our 3lbs of grey matter whilst we’re generating creative...
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