Research shows that the structural makeup of a company plays a big part in how innovation flourishes or fails. Key takeout? Hierarchy kills innovation! How’s this for a novel idea? Rite-Solutions is a US software and systems development company who came up with a kind...
“The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.” Gloria Steinham To celebrate International Women’s Day, we took time out to...
“Of all human activities, creativity comes closest to providing the fulfillment we all hope to get in our lives. Call it full-blast living.” Mihaly Csikszentmihalyi, 2011 So here at Now Go Create we’re proud to be more than a little bit geeky about...
For her book, In Your Creative Element, the Amazon bestseller about creativity in business Now Go Create Founder Claire interviewed creative leaders from organisations including the NHS, the United Nations, Twitter, Punchdrunk and Paddy Power as well as some of the...
What are the essential ingredients of the perfect creative brief? A killer brief can make the difference between good and great creative work. It must tell your team where you are now and where you want to be. “A deadline and a dream” – two essential...
Continuing our round up of the Cannes Lions Masters of Creativity Programme Day 4 – June 22nd Gurdeep Puri – Founding Partner the Effectiveness Partnership on Creative Effectiveness “ Has it worked? Wrong question. Ask what does success look like?” Gurdeep made it...
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