by Claire Bridges | Jun 26, 2016 | Creativity
So what an amazing week it’s been at the Cannes Lions Festival of creativity this year! As well as mentoring the groups for the masters of creativity sessions I was invited to attempt the Guinness World Record for the world’s largest creative thinking lesson on behalf...
by Claire Bridges | Jun 17, 2016 | Creativity
I’m so excited to have been asked by the Cannes Lions School to lead an attempt on an official world record today (23rd June)! The Cannes Lions Festival of Creativity is aiming to join the likes of Usain Bolt, Sir Richard Branson and Otto the Skateboarding Dog...
by Claire Bridges | Apr 18, 2016 | Creativity
Last week I hosted a PRCA seminar on how to create award-winning PR campaigns, with Gemma Moroney and Damon Statt, the planning & creative team from PR agency Mischief. They shared insights behind their award-winning ‘Farage Swings for Europe’ campaign for Paddy...
by Claire Bridges | Mar 30, 2016 | Creativity
Creativity and risk taking – bedfellows for big ideas. “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg “The most creative people...
by Claire Bridges | Mar 2, 2016 | Creativity
Collaboration, spaghetti & marshmallows – all in a day’s work! Today we ran a workshop as part of Marketing Week’s Creative Programmatic conference. For the uninitiated this event is all about how algorithms are taking over the world of ad-buys...
by Claire Bridges | Jan 26, 2016 | Creativity
Creativity and play are natural bedfellows. We all know intuitively that unless it really is a life and death issue that a little levity is good for idea generation. Research shows that people who have fun at work are more creative, more productive, work better with...
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