Creativity and risk taking

by | Mar 30, 2016 | Creativity

Creativity and risk taking – bedfellows for big ideas. “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg “The most creative people...

Now Go Create & The Marshmallow Challenge

by | Mar 2, 2016 | Creativity

Collaboration, spaghetti & marshmallows – all in a day’s work! Today we ran a workshop as part of Marketing Week’s Creative Programmatic conference. For the uninitiated this event is all about how algorithms are taking over the world of ad-buys...

Creativity tip #1 – play more!

by | Jan 26, 2016 | Creativity

Creativity and play are natural bedfellows. We all know intuitively that unless it really is a life and death issue that a little levity is good for idea generation. Research shows that people who have fun at work are more creative, more productive, work better with...

10 tips to up the creative ante

by | Jan 7, 2016 | Creativity

One thing I’ve learned is that being passive in life usually gets us nowhere fast, and this is never more true than in the field of creativity.We set financial targets, why not creative ones? I set myself creative goals for the year along with those in other areas...
Creativity in internal comms

Creativity in internal comms

by | Nov 12, 2015 | Creativity

Yesterday I was working with a team at a great communications agency (theblueballroom) that focusses on internal communications for great companies like Mars, adidas, e-on and DHL. This is a really interesting and challenging area not least because many of the issues...