by Claire Bridges | Apr 21, 2021 | Creativity
What makes a great creative campaign? How about giving cash-strapped residents income by paying them to hang ads on their clothes lines? We love this awesome creative campaign from Portuguese supermarket Minipreço! It really shows an agency’s creativity skills...
by Claire Bridges | Apr 1, 2021 | Creativity
Creative burnout is real, as I discussed on a recent podcast. But there’s a glimmer of hope, too: ‘creative triage’ to the rescue! I was interviewed by journalist and creativity-fanatic, Suzy Bashford, for her April Big Juicy Creative podcast series....
by Claire Bridges | Mar 19, 2021 | Creativity
Some of Nike’s corporate PR campaigns have been among the best in the world. I’m not sure this is one of them… Nike just dropped a new ad featuring pregnant and breastfeeding athletes. “Can you be an athlete? You, pregnant? You, a mother? That...
by Claire Bridges | Jan 20, 2021 | Creativity
What has your creativity during the pandemic been like? If you’re struggling, the official verdict is: you’re not alone… “Creative ideation is that frenetic spark that happens when a group of people are together, face-to-face, beers in hand,...
by Claire Bridges | Jan 5, 2021 | Creativity
Deep work and creativity – how your best ideas will come when you give them space Working from home and adapting to tech is a moving target. Tools like Slack and Zoom have benefits, but can also be distracting for teams, involving too many people in meetings. Just...
by Claire Bridges | Nov 27, 2020 | Creativity
Here’s some rule-breaking –1600’s style. I discovered this brilliant fact about the humble mince pie today and love how it demonstrates human ingenuity, creativity and rule-breaking. The mince pie has a long history. Did you know that the original pies...
Recent Comments