by Claire Bridges | Jan 13, 2022 | Creativity
A set of creative goals will steer you through the next few months – and put a spring in your step! Lewis Carroll said, “Any road will get you there, if you don’t know where you are going”. It’s all too easy to get caught up in the ‘busy work’ when...
by Claire Bridges | Dec 23, 2021 | Creativity
Looking for tools you can try when in search of your next big idea? Try TrendWatching’s Consumer Trend Canvas. What is it? The Consumer Trend Canvas (CTC) is basically a single-sheet grid which takes you from a current trend on the left-hand side of the page to...
by Claire Bridges | Dec 20, 2021 | Creativity
Janusian Thinking is a method for coming at a creative problem from a completely new angle – and it could just be the tool you need… That quote in the headline comes from Paul Arden who spent 14 years as the Executive Creative Director at Saatchi & Saatchi,...
by Claire Bridges | Dec 9, 2021 | Creativity
I don’t know about you, but I’m feeling creatively fried. If you’re suffering from creative burnout, too, then read on. Burnout has recently been classified as a medical condition by the World Health Organisation. So how can you make sure that you...
by Claire Bridges | Jun 24, 2021 | Creativity
When the Chief Economist at the Bank of England voiced his concerns about remote working and its negative impact on creativity, one of the core skills for PR professionals across the UK was suddenly on the radar at the highest level. Since then, a survey of 145,000...
by Claire Bridges | Mar 19, 2021 | Creativity
Some of Nike’s corporate PR campaigns have been among the best in the world. I’m not sure this is one of them… Nike just dropped a new ad featuring pregnant and breastfeeding athletes. “Can you be an athlete? You, pregnant? You, a mother? That...
Recent Comments