Black Friday: a marketing bun fight

Black Friday: a marketing bun fight

I’m grateful for all the Black Friday email spam as it’s given me a reason to unsubscribe from at least 30 mailing lists. Love it or or hate it, the annual consumer-fest is here to stay and if you’re targeting customers it’s a marketing...
Making creative strategy look easy

Making creative strategy look easy

Helping people to devise an effective creative strategy is a Now Go Create speciality, so these are 2 awards we watch with a keen eye. The Creative Strategy Grand Prix and the Creative Data Lions winners at this year’s Cannes both demonstrate how good...

Devise your creative strategy in 3 easy steps

Creative strategy underpins the best work – but it sometimes eludes even seasoned creatives. Now Go Create to the rescue! “Strategy is not the consequence of planning, but the opposite: its starting point.” Henry Mintzberg Ah, our old friend creative...