by Claire Bridges | Nov 29, 2024 | Creativity
I’m grateful for all the Black Friday email spam as it’s given me a reason to unsubscribe from at least 30 mailing lists. Love it or or hate it, the annual consumer-fest is here to stay and if you’re targeting customers it’s a marketing...
by Claire Bridges | May 8, 2024 | Creativity, Problem solving
Sometimes trying to get to a solution can be like wading through treacle. Or trying to untangle one problem from another. If you find yourself struggling to get to grips with your challenge, try the Feynman Technique, an approach named after the Nobel-Prize-winning...
by Claire Bridges | Jul 5, 2023 | Strategy
Helping people to devise an effective creative strategy is a Now Go Create speciality, so these are 2 awards we watch with a keen eye. The Creative Strategy Grand Prix and the Creative Data Lions winners at this year’s Cannes both demonstrate how good...
by Claire Bridges | Jul 19, 2022 | Strategy
Creative strategy is key to great work. In his TED talk, neuroscientist Stuart Firestein asks what real scientific work looks like. And it all seems to lead back to strategy development. In this TED talk, Stuart Firestein gets to the heart of science as it is really...
by Claire Bridges | Jul 19, 2022 | Strategy
Creative strategy underpins the best work – but it sometimes eludes even seasoned creatives. Now Go Create to the rescue! “Strategy is not the consequence of planning, but the opposite: its starting point.” Henry Mintzberg Ah, our old friend creative...
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